Forrester Research

part of owning a successful global brand often involves having one voice with which you speak to the customer, says sarah rotman epps, a forrester research analyst.

Forrester研究公司分析师萨拉•罗特曼•艾普斯表示，一个成功的国际品牌，其标准之一是确保在不同市场使用同样的品牌名。

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" the classical-music sector has done a very good job of maximizing the opportunity of the internet," notes mark mulligan, a digital music analyst at forrester research.

“经典音乐部门在最大限度利用网络方面做了很好的工作。”福瑞斯特研究公司的数字音乐分析师马克·马利根说。

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Henry Baltazar, a senior analyst with Forrester Research, agrees. "The big guys are finally catching up, but they left the door open for too long," he says. "Now it's a battle."

福雷斯特研究公司的高级分析师亨利o巴尔塔扎尔也表示：“大公司最终会赶上来，但是他们给创业公司留了太长时间的空子。现在，战争开始了。”（财富中文网）

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And Enterprise-focused lync remains a top player in the unified communications space, but it trails Cisco ( CSCO) in market share, according to Forrester Research Analyst art Schoeller.

据弗雷斯特研究公司（Forrester Research）分析师阿特•舍勒称，主打企业市场的Lync在统一通信市场保持了领头羊的地位，但在市场份额上落后于思科公司（Cisco）。

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many of cisco's moves are thus about building beachheads for platforms, says james staten of forrester research, a firm of consultants.

因而，思科的许多举动都是为了建立这些平台的立足点，来自咨询公司弗雷斯特研究公司（ForresterResearch）的詹姆斯•斯塔恩（JamesStaten）这样说道。

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james mcquivey, a technology analyst for forrester research, said apple was late to the streaming music party, but still has a chance to leapfrog the competition.

弗雷斯特研究公司（Forrester Research）的科技行业分析师詹姆斯·麦奎维（James McQuivey）表示，苹果进入流媒体音乐领域的时间晚了，但依然有机会超越竞争对手。

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The good news for Amazon is that tablet users seem more inclined to splash out on stuff than web shoppers who use PCs, according to Forrester, another research firm.

根据市场研究公司Forrester的研究，平板使用者相比那些使用PC的网络购物者更加大手大脚，这对亚马逊是一个好消息。

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Gene Cao, a senior analyst at market research firm Forrester Research Inc, said the poor performance of iPads will continue in the upcoming quarters.

曹金妮是市场研究公司—福雷斯特研究公司的资深研究员，她认为，苹果iPad销量下滑将会持续到下个季度。

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"no kid wants a dumbed-down phone, " said julie a. ask, vice president at forrester research.

“没有小孩会喜欢低能手机（dumbed-downphone）。”弗雷斯特研究公司主席朱丽叶·阿斯卡（JulieA.Ask）说。

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three-quarters of american online retailers surveyed by forrester, a research firm, use them. in april nearly 20% of smartphone users in america scanned one, up from 14% in may last year ( see chart 1).

根据弗雷斯特研究公司（Forrester）对四分之三美国网络零售商的调查显示，今年四月，美国20%的智能手机用户用手机扫描了QR码，而去年五月这个比例为14%。

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sucharita mulpuru, analyst at forrester research, said: "i really don't think it's that necessary for [ amazon], because the social networks are best for awareness and they certainly don't have an awareness problem."

Forrester Research分析师苏乍利达•墨普鲁（Sucharita Mulpuru）表示：“我确实认为这对（亚马逊）没什么必要，社交网络最适合用来让人知道某个东西的存在，而亚马逊当然不会有这样的问题。”

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Alibaba is working really hard to attract a higher-end customer, said Kelland Willis, an analyst at Forrester Research.

阿里巴巴正在非常努力地吸引更高端的消费者，弗雷斯特研究公司（Forrester Research）的分析师凯兰·威利斯（Kelland Willis）说。

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forrester research inc. found that about one-third of companies it surveyed plan to adopt windows 8 eventually, while 57% haven't considered windows 8 yet or plan to skip it.

美国弗雷斯特研究公司（Forrester Research Inc.）发现，三分之一的受调查企业计划最终采用Windows8，57%的企业要么还没有考虑采用Windows8，要么打算跳过。

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forrester research analyst sucharita mulpuru said amazon's experience shows the current economy is favoring discount retailers, both online and offline.

福瑞斯特研究机构的分析师苏卡利塔，穆尔普鲁说，亚马逊的经验说明，无论是网络或实体交易，目前的经济消费型态偏向于折扣零售商。

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amazon's prime now service is part of a push to capture the instantaneous purchases that have so far proven elusive to online retailers, according to sucharita mulpuru, an ecommerce analyst at forrester research.

福里斯特调查公司（Forrester Research）电子商务分析师苏乍利达•墨普鲁（Sucharita Mulpuru）表示，亚马逊的Prime Now服务是该公司实现“即时购物”体验举措的一部分。迄今“即时购物”仍被证明是在线零售商的一大短板。

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indeed, forrester, a research outfit, reckons that the global market for cloud services could grow from$ 41 billion last year to$ 241 billion by 2020.

实际上，研究机构forrester认为，全球云服务的市场价值将从去年的410亿美元，增至2020年的2410亿美元。

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iresearch said china's mobile payments hit$ 5.5tn last year, 50 times the size of the us's$ 112bn market, based on forrester research figures.

艾瑞咨询（iResearch）表示，去年中国移动支付市场规模达到5.5万亿美元，而根据福里斯特调查公司（Forrester Research）的数据，美国移动支付市场规模为1120亿美元，这意味着中国移动支付市场规模为美国的50倍。

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Wang Xiaofeng, a senior analyst at Forrester Research Inc, says any relaunch of Google Play will be welcomed by Chinese users because the app store still has a strong reputation in the country.

弗雷斯特研究公司的高级分析师王晓峰表示，谷歌Play的重返肯定会受到中国用户的欢迎，因为该应用商店在中国仍旧有着出色的声誉。

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only 1% to 2% of american consumers surveyed by forrester research in mid-2013 were using five widely touted home-automation offerings.

研究公司Forrester Research在2013年中调查的美国消费者中，仅有1%至2%的受调查者在使用五种广受吹捧的家用自动化产品。

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this year, online storefronts will generate an estimated$ 294 billion, or approximately 9% of all u.s. retail sales, according to forecasts by forrester research.

根据弗雷斯特研究公司（Forrester Research）的预测，今年美国网络商店的销售额将达到2940亿美元，约为全国零售总额的9%。

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However, when plus-size customers find clothes they like, says Sucharita Mulpuru of Forrester Research, they spend up to twice as much as other people.

美国福雷斯特研究公司的Sucharita Mulpuru说，一旦买加大号衣服的消费者找到自己喜欢的衣服了，他们愿意花费两倍的价钱把衣服买下来。

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j.p. gownder, a technology analyst for forrester research, said that it appeared tablet makers had not established a steady pattern for how often people upgrade to new tablets.

弗雷斯特研究公司（Forrester Research）的科技分析师J·P·高恩德（J.P.Gownder）称，平板电脑生产商似乎还没为人们升级到新平板的频率确立一个稳定的模式。

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for now, marketing opportunities through messaging apps are limited, said forrester research analyst thomas husson in a report released this week.

Forrester Research分析师赫森（Thomas Husson）在本周发布的报告中称，目前通讯应用提供的营销机会还很有限。

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according to a forrester research survey of prime users, about one-third of respondents reported they were currently using prime via 30-day free trials. the findings open the door to criticism that the numbers are inflated.

Forrester Research公司针对Prime用户的一项调查显示，约有三分之一的受访者表示，他们正在利用Prime服务的30天的免费试用期。

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in the us, mobile payments rose 39 per cent to$ 112bn, according to global firm forrester research, with the market dispersed among rival groups including apple, google, samsung and paypal.

而根据全球研究机构Forrester Research的数据，美国移动支付规模增长39%，至1120亿美元，苹果（Apple）、谷歌（Google）、三星（Samsung）和PayPal等共同瓜分了市场。

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'for the first time ever, there will be a serious local contender to challenge alibaba's dominance in e-commerce,' says forrester research analyst bryan wang.

Forrester Research分析师Bryan Wang说，这将是有史以来首次一个有实力的本地竞争者挑战阿里巴巴在电子商务领域的主导地位。

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